Services for the Architectural Products Industry
 
Marketing:
  • Marketing Strategies
  • Corporate Positioning
  • Market Research
  • Corporate Graphics Programs
  • Program Development
  • Competitive Assessments
  • Branding Strategies & Equity Development
  • Product Research & Verification
  • Product Strategies & Positioning
  • Product Introductions
 
Literature & Collateral:
  • Website Design & Content
    Development
  • Catalog Design & Production
  • Brochure Design & Production
  • Copywriting
  • Project Consultation & Management
 
Advertising:
  • Campaign Development
  • Creative Development & Production
  • Placement & Scheduling
  • Budgeting & Negotiating
  • Copywriting
  • Audience Research
  • Fulfillment Strategies & Programs
 
Media Relations:
  • Media Relations Programs
  • Corporate Representation
  • Media Events & Materials
  • Product Introductions & Features
  • Award Entries
 
Presentation Tools & Training:
  • Video Scripting & Production
  • Analog & Digital Presentations
  • Sales Presentation Training
 
Dealer & Rep Communications:
  • Communications Strategies
  • Product Introductions & Sales Guides
  • Sales Meeting Development
  • Dealer Councils & Meeting Programs
  • Rep Council & Meeting Programs
  • Sales Aids, Newsletters & Incentives
  • Training Seminars
 
Customer & Specifier Communications:
  • Communications Strategies
  • Value Statements & Propositions
  • Direct Marketing Programs
  • Educational Seminars & Meetings
  • Surveys & Focus Groups
  • Product Presentations
 
Opportunity Development:
  • Key Relationship Strategies
  • Key Project Presentations
  • Strategic Alliance Development