Project Scrapbook

Project Scrapbook
Much of our best work, including such things as marketing plans, strategies and programs, doesn't lend itself to visual illustration. If you'd like to know more about these or our other strategic marketing and communications capabilities, just give us a call.

We've worked on scores of brochures. From concept & copywriting to complete, turn-key design and production, we assist our clients in any way, and to any extent, that fits their individual need.

This eight-page, furniture lighting brochure met with spontaneous applause when first presented to Peerless Lighting's Rep Council.

Our entire text for the award-winning, eight-page MBT Science & Technology brochure was approved in its very first draft. While we're not this successful with every first draft we write, this demonstrates our thorough understanding of architectural writing and communication.

With our extensive knowledge of the facilities design and architectural products markets, we're able to quickly and effectively help our clients create programs and materials that focus on the needs, priorities and desires of their target audiences.

Our advertising campaigns for architectural products have consistently garnered Best Read, Highest Recognition and Most Requested awards from both publishers and independent auditing companies.

As with brochures, we offer any level of advertising assistance desired, from conceptual development to copywriting to complete research, creative, production and placement services.

We enlisted acclaimed graphic designer Michael Manwaring to help create a sophisticated new advertising campaign for Fiberstars, the world's leading fiber optic lighting company - and a GECO client since early 1997.

We've placed stories in most every major design, facilities & business publication, written articles on architectural projects and design trends for major professional journals, and have appeared on national CNN and ABC television broadcasts.

Architectural media relations & editorial placement are areas in which GECO excels. Rather than simply generating media releases, we help our clients determine the most publishable aspects of projects, products and other information. We help them develop effective editorial strategies, creating materials with the greatest possible appeal to writers, editors and target audiences.

In fact, during the 14 years that Guy Esberg handled the Company's media relations (first as employee and later as consultant), Peerless Lighting Corporation was the most highly publicized commercial lighting company in America ... by a wide margin.